Australian Eggs
Australian Eggs is a member‑owned not‑for‑profit organisation representing egg farmers across Australia. Since 2013, they have relied on us as their long‑term technical partner, supporting, maintaining, and evolving their digital presence through multiple redesigns, platform upgrades, and new feature development.
Over the years, the organisation has expanded its digital content significantly, from farming resources and research to consumer education and hundreds of recipes. As the site grew, so did the need for improved accessibility, clearer navigation, and a more intuitive recipe experience. In 2025, Australian Eggs engaged a third‑party design agency to create a refreshed visual direction and asked us to implement the new design while ensuring the site remained robust, accessible, and easy to manage.
Our Solution
We rebuilt the frontend to align with the new design, focusing on accessibility, performance, and long‑term maintainability. The navigation was restructured to make it easier for users to explore the breadth of content, and the recipe section, one of the most visited areas of the site, received a major usability upgrade.
Working closely with the design agency’s concepts, we ensured the new interface was fully responsive, accessible, and seamlessly integrated with the existing Silverstripe CMS and content. Our long-standing knowledge of Australian Eggs’ content, workflows, and audience allowed us to implement the redesign efficiently and with minimal disruption.
Project Features
Improved site navigation
A redesigned menu structure makes it easier for users to browse recipes, farming resources, research, education content, and sustainability information.Accessibility enhancements
WCAG‑aligned improvements across templates, components, and interactions ensure the site is more inclusive and easier to use for all visitors.Upgraded recipe experience
A dynamic servings calculator that automatically adjusts ingredient quantities based on the number of people.
Improved layout and readability for instructions, ingredients, and media.
Better structured data for recipes to support SEO.
Modernised frontend implementation
A clean, performant, responsive frontend built to match the new design system and support future content growth.Stable, long‑term technical foundation
Ongoing Silverstripe development, maintenance, hosting improvements, and continuous enhancements built on more than a decade of collaboration.
What the client says
Florian was very responsive and he developed an excellent understanding of our organisation and the functions we needed the new website to perform. The ongoing service is very good and it’s reassuring to know we can contact him at any time to find a solution to any problem we have.
Innoweb has been an outstanding resource for AECL because Florian understands the industry's needs and creates fitting, contemporary ideas that he implements seamlessly and professionally in a timely fashion.